Meet new Prime

Prime Therapeutics (Prime) is unveiling our new corporate vision and brand identity, signifying a bold transformation and commitment to reimagining pharmacy solutions. We are a trusted, transparent pharmacy solutions partner delivering savings, simplicity and support to our customers and members. 

Transforming the PBM model

Turning barriers into breakthroughs. Questions into trust. Fears into cures. See how we're reimagining pharmacy solutions. 

Our solutions

Our 7,000+ dedicated employees are committed to challenging norms and curating innovative pharmacy solutions that simplify the complex and provide exceptional experiences for millions of people across the nation.

Save

Make medication more affordable 

Simplify

Deliver an easy, transparent experience

Support

Help people achieve better health

How we're different

Prime travels a different path, creating a new standard for the industry based on four key areas of distinction.

Truly transparent and conflict free

We don’t steer people to our pharmacies or pursue the highest margins. Instead, we demonstrate true transparency to do what’s right for our customers and their members, passing value back to those we serve.

Holistic specialty expertise

With unmatched experience, we take a comprehensive approach to specialty drugs. We manage whole-person health and look at insights across both the pharmacy and medical benefit.

Modern
technology

With exclusive access to the most modern, connected and intuitive pharmacy platform, we’re accelerating innovation to meet the moment for our customers.

Purpose beyond profits

As a privately held company owned by mission-driven partners, we aren’t just about making money, and we’re not distracted by short-term priorities. Instead, we’re creating transformative impact with the best long-term solutions.

What's trending?

From breaking news to insightful stories and event highlights, we've got every angle covered. Whether it's the most recent industry trends or expert perspectives, you'll find it all right here — because, at Prime, we have our finger on the pulse of pharmacy.

Meet new Prime

Prime is creating a new standard for the industry, reimagining pharmacy to provide the care we would want for our loved ones.

Simplify the care journey

Advocate+ offers a holistic program that guides members through their personalized specialty pharmacy journey.

Get expert insights

Listen to our podcast about what is happening in pharmacy today, what is coming and what it means to you. 
PHARMACY BENEFIT INFORMATION
Pharmacy Benefit Management
Expires 01/01/2025 
 Specialty Pharmacy
08/01/2028 
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